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Louis Vuitton Isn’t Selling Handbags — They’re Selling Identity

Louis Vuitton Isn’t Selling Handbags — They’re Selling Identity

Louis Vuitton Isn’t Selling Handbags — They’re Selling IdentityDAKOTA BURFORD
Published on: 03/11/2025

Louis Vuitton doesn’t sell leather—they sell identity. Learn the luxury psychology behind scarcity, status, symbolism, and rejection, and how to build your own indoctrination engine that turns customers into evangelists.

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